TransactionalConversations.com

TransactionalConversations.comTransactionalConversations.comTransactionalConversations.com

TransactionalConversations.com

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Transactional Conversations

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Driving Innovation at the Intersection of Retail, CPG, and Tech. 

Helping Companies Navigate the Fast-Changing Landscape.

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Innovative ~ Differentiated ~ Compelling

A visual representation of the word, Manifest.

Identify innovation and differentiation. 

Craft a credible, compelling story.



Strategies and tactics: 

-product and merchandising 

-brand alignment

-go-to-market 

-operational excellence

-AI tools


* Manifest: to make clear or evident to the eye or understanding 

* Facilitate: make easy or easier

* Expedite: make happen sooner or more quickly

* Innovate: improve  through new methods, ideas, or products

* Exper


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"Barney brings a rare combination of energetic creativity and grounded experience to his work.

"Barney's ability to devise and execute innovative strategies for rapid sales and market development

"Barney brings a rare combination of energetic creativity and grounded experience to his work.

Conversational AI avatar on a consumer facing kiosk at the national restaurant association tradeshow.

He is able to motivate and innovate while maintaining constant attention to best practices. Look to Barney to define key differentiators, understand market characteristics, refine messaging, build strategic partnerships, and secure lucrative revenue prospects. Most importantly, Barney is a positive force, a professional, a gentleman. I worked with Barney at a company challenged by all of the usual startup stresses. His gentle guidance toward consensus and progress made every meeting more effective and company culture more healthy." 

David Urbanic, Sapientx.com

“(We) would not be where we are today without him.

"Barney's ability to devise and execute innovative strategies for rapid sales and market development

"Barney brings a rare combination of energetic creativity and grounded experience to his work.

Neon signage and clown sculpture in front of Circus Circus. in Las Vegas.

We would recommend Barney to any company, except our direct competitors of course!” 

Seth Nash, BlueQ.com



Propelling Connection and Conversation 

to Action

>Catalyzing Resources and Capabilities

>Synthesizing Ideas and Opportunities

"Barney's ability to devise and execute innovative strategies for rapid sales and market development

"Barney's ability to devise and execute innovative strategies for rapid sales and market development

"Barney's ability to devise and execute innovative strategies for rapid sales and market development

Photo of "Abrasive Company" painted on the side of an old brick building.

 is truly exceptional. Barney is a versatile professional who thrives in diverse domains, making him the go-to person if you're considering launching a new business vertical. His deep expertise in business development, product and sales strategy, and cross-functional team leadership is unparalleled. If you're seeking a dynamic and strategic partner to help your business thrive, Barney is undoubtedly the person to turn to."  

Lauren Duttenhofer, Cupsworks.com

"I've known Barney for many years, first as a customer in the gift and stationery industry

"I have had the pleasure to work with Barney in different occasions and over a long period of time,

"Barney's ability to devise and execute innovative strategies for rapid sales and market development

Rooftop in Brooklyn on a cloudy night. Artistic lighting.

and later when he formed his consulting practice. Barney is exceptional. I say this because of his breadth of knowledge, quick thinking and strategic/analytical mind coupled with his incredible warmth and authenticity as a human being. He is a skilled marketer, business developer and advisor, is flexible and collaborative. His integrity is iron clad and it is my privilege to recommend him." 

Patti Stracher Lee, Emerald Expositions

“Barney has a special gift for communicating the value of innovative products and services

"I have had the pleasure to work with Barney in different occasions and over a long period of time,

"I have had the pleasure to work with Barney in different occasions and over a long period of time,

A photographer capturing a performance of a skateboarder doing a trick in front of a pharmacy.

and has opened up many new opportunities for us. His follow through skills are exceptional, as is his ability to establish trust and rapport. Plus, he has the kind of wry sense of humor that keeps everything in perspective.” 

Mitch Ditkoff, FreeTheGenie.com

"I have had the pleasure to work with Barney in different occasions and over a long period of time,

"I have had the pleasure to work with Barney in different occasions and over a long period of time,

"I have had the pleasure to work with Barney in different occasions and over a long period of time,

Sunset skyline of Jersey City viewed from NY. Sailboat on the Hudson River.

first with my own home-accessory line, and more recently with a common client. He is an honest, sincere, knowledgeable and extremely resourceful individual. His experience-based market insights and his clear understanding of a product and brand potential make him an invaluable sales and business development partner. I would not hesitate to recommend Barney to my best client." 

Giovanni Pellone, Vayalife.com

"Barney is full of imaginative ideas that are sure to take any company to the next level

“His ability to juggle multiple projects, duties and personalities under pressure was unlike any

"Barney is full of imaginative ideas that are sure to take any company to the next level

Creatively dressed person on a blue bicycle. Butterfly print clothing and accessories.

 through understanding how to speak to their core consumer with maximum impact. His insight has been invaluable!" 

Robin Benmet, ArmyPink.com

"Barney is an excellent professional as well as a great person.

“His ability to juggle multiple projects, duties and personalities under pressure was unlike any

"Barney is full of imaginative ideas that are sure to take any company to the next level

A photo of a ginko leaf on a hand. representing growth.

He has a deep knowledge of the retail industry, key players and lots of professional contacts. It is a pleasure to have his help and advice regarding sales and commercial strategy." 

Eduardo Rivara, Facenote.me

“His ability to juggle multiple projects, duties and personalities under pressure was unlike any

“His ability to juggle multiple projects, duties and personalities under pressure was unlike any

“His ability to juggle multiple projects, duties and personalities under pressure was unlike any

Candid photo of a photo shoot of a model in Tribeca, NY. Capturing the moment.

    I've seen. Each move he made was deliberate and intentional in driving revenue and increasing market share. Not to mention, he is a wealth of knowledge and eager to jump in to mentor and help at any point” 

Elizabeth Engelhardt, Bristol Myers Squibb

"Barney gave an outstanding presentation to the FIT Packaging Design program.

"Barney gave an outstanding presentation to the FIT Packaging Design program.

“His ability to juggle multiple projects, duties and personalities under pressure was unlike any

3 yellow circles painted on metal hole-covers on the sidewalk that looks like micky mouse.

Everything he spoke about was so on target with what they needed to hear and learn about the marketing and development of products and brands. His approach to business and his professional expertise were both impressive, inspiring and informative to the students." 

Marianne Rosner Klimchuk, Professor, FIT

3 Reasons to Call, Or is it 4?

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"Look to Barney to define key differentiators, understand market characteristics, refine messaging, build strategic partnerships, and secure lucrative revenue prospects."

                                                                                                                 D.U.

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