Transactional Conversations
“How you sell is more important than what you sell.” – Andy Paul
"If you can't ship it you can't sell it"
Barney Stacher (me)
Innovative ~ Differentiated ~ Compelling
Identify innovation and differentiation.
Craft a credible, compelling story.
Strategies and tactics:
-product and merchandising
-brand alignment
-go-to-market
-operational excellence
-AI tools
* Manifest: to make clear or evident to the eye or understanding
* Facilitate: make easy or easier
* Expedite: make happen sooner or more quickly
* Innovate: improve through new methods, ideas, or products
* Exper
Get these Results
"Barney brings a rare combination of energetic creativity and grounded experience to his work.
"Barney's ability to devise and execute innovative strategies for rapid sales and market development
"Barney brings a rare combination of energetic creativity and grounded experience to his work.
He is able to motivate and innovate while maintaining constant attention to best practices. Look to Barney to define key differentiators, understand market characteristics, refine messaging, build strategic partnerships, and secure lucrative revenue prospects. Most importantly, Barney is a positive force, a professional, a gentleman. I worked with Barney at a company challenged by all of the usual startup stresses. His gentle guidance toward consensus and progress made every meeting more effective and company culture more healthy."
David Urbanic, Sapientx.com
“(We) would not be where we are today without him.
"Barney's ability to devise and execute innovative strategies for rapid sales and market development
"Barney brings a rare combination of energetic creativity and grounded experience to his work.
We would recommend Barney to any company, except our direct competitors of course!”
Seth Nash, BlueQ.com
Propelling Connection and Conversation
to Action
>Catalyzing Resources and Capabilities
>Synthesizing Ideas and Opportunities
"Barney's ability to devise and execute innovative strategies for rapid sales and market development
"Barney's ability to devise and execute innovative strategies for rapid sales and market development
"Barney's ability to devise and execute innovative strategies for rapid sales and market development
is truly exceptional. Barney is a versatile professional who thrives in diverse domains, making him the go-to person if you're considering launching a new business vertical. His deep expertise in business development, product and sales strategy, and cross-functional team leadership is unparalleled. If you're seeking a dynamic and strategic partner to help your business thrive, Barney is undoubtedly the person to turn to."
Lauren Duttenhofer, Cupsworks.com
"I've known Barney for many years, first as a customer in the gift and stationery industry
"I have had the pleasure to work with Barney in different occasions and over a long period of time,
"Barney's ability to devise and execute innovative strategies for rapid sales and market development
and later when he formed his consulting practice. Barney is exceptional. I say this because of his breadth of knowledge, quick thinking and strategic/analytical mind coupled with his incredible warmth and authenticity as a human being. He is a skilled marketer, business developer and advisor, is flexible and collaborative. His integrity is iron clad and it is my privilege to recommend him."
Patti Stracher Lee, Emerald Expositions
“Barney has a special gift for communicating the value of innovative products and services
"I have had the pleasure to work with Barney in different occasions and over a long period of time,
"I have had the pleasure to work with Barney in different occasions and over a long period of time,
and has opened up many new opportunities for us. His follow through skills are exceptional, as is his ability to establish trust and rapport. Plus, he has the kind of wry sense of humor that keeps everything in perspective.”
Mitch Ditkoff, FreeTheGenie.com
"I have had the pleasure to work with Barney in different occasions and over a long period of time,
"I have had the pleasure to work with Barney in different occasions and over a long period of time,
"I have had the pleasure to work with Barney in different occasions and over a long period of time,
first with my own home-accessory line, and more recently with a common client. He is an honest, sincere, knowledgeable and extremely resourceful individual. His experience-based market insights and his clear understanding of a product and brand potential make him an invaluable sales and business development partner. I would not hesitate to recommend Barney to my best client."
Giovanni Pellone, Vayalife.com
"Barney is full of imaginative ideas that are sure to take any company to the next level
“His ability to juggle multiple projects, duties and personalities under pressure was unlike any
"Barney is full of imaginative ideas that are sure to take any company to the next level
through understanding how to speak to their core consumer with maximum impact. His insight has been invaluable!"
Robin Benmet, ArmyPink.com
"Barney is an excellent professional as well as a great person.
“His ability to juggle multiple projects, duties and personalities under pressure was unlike any
"Barney is full of imaginative ideas that are sure to take any company to the next level
He has a deep knowledge of the retail industry, key players and lots of professional contacts. It is a pleasure to have his help and advice regarding sales and commercial strategy."
Eduardo Rivara, Facenote.me
“His ability to juggle multiple projects, duties and personalities under pressure was unlike any
“His ability to juggle multiple projects, duties and personalities under pressure was unlike any
“His ability to juggle multiple projects, duties and personalities under pressure was unlike any
I've seen. Each move he made was deliberate and intentional in driving revenue and increasing market share. Not to mention, he is a wealth of knowledge and eager to jump in to mentor and help at any point”
Elizabeth Engelhardt, Bristol Myers Squibb
"Barney gave an outstanding presentation to the FIT Packaging Design program.
"Barney gave an outstanding presentation to the FIT Packaging Design program.
“His ability to juggle multiple projects, duties and personalities under pressure was unlike any
Everything he spoke about was so on target with what they needed to hear and learn about the marketing and development of products and brands. His approach to business and his professional expertise were both impressive, inspiring and informative to the students."
Marianne Rosner Klimchuk, Professor, FIT
Schedule a Conversation
This is What I Do.
"Look to Barney to define key differentiators, understand market characteristics, refine messaging, build strategic partnerships, and secure lucrative revenue prospects."
D.U.